When it comes to managing your agency’s social media, ad campaigns, and client relationships, selecting the right platform can make all the difference. While Sprout Social is a well-known social media management tool, Sketchnote goes beyond by offering ad performance management and agency management, two features that can streamline your business operations and deliver more comprehensive insights.
Let's dive right into the comparison to help you make the right call for your agency.
All About Sprout Social
Sprout Social offers solid social media management capabilities with an emphasis on user-friendly scheduling, publishing, and engagement tracking. It provides valuable insights into social media performance and features a sleek interface that makes collaboration between teams seamless. While it lacks ad performance and agency management tools, its core focus on social media analytics and reporting makes it an option for businesses seeking a streamlined approach to managing their social channels.
Why Sketchnote Stands Out
Sketchnote offers a comprehensive, user-friendly platform for agencies to manage social media efficiently across multiple channels. With features like content planning, scheduling, and real-time performance tracking, teams can easily collaborate and ensure consistency in their social strategies. The platform’s unified calendar view and content approval workflows streamline processes, while its in-depth analytics and reporting tools help agencies track engagement, identify trends, and optimize campaigns.
Beyond social media, Sketchnote’s ad performance management allows agencies to monitor and optimize ad campaigns on platforms like Meta Ads and Google Ads. Additionally, its agency management tools—such as client approvals, invoicing, time tracking, and team collaboration—provide everything agencies need to manage workflows seamlessly, setting it apart from competitors like Sprout Social.
Comparison Table
| Features | Sketchnote | Sprout Social |
|---|---|---|
| Social Media Management | Yes | Yes |
| Ad Performance Management | Yes (Meta, Google Ads) | No |
| Agency Management | Yes (Client approvals, invoices) | No |
| Custom Reporting Dashboards | Yes | Yes |
| Multi-Account Support | Yes | Yes |
| Team Collaboration | Yes | Yes |
| Client Approvals | Yes | No |
| Invoicing & Time Tracking | Yes | No |
Why Sketchnote is the Superior Choice Over Sprout Social
When comparing Sketchnote to Sprout Social, it’s clear that Sketchnote offers a more well-rounded solution for agencies. While Sprout Social excels at social media management, Sketchnote goes further by offering key features like ad performance management and comprehensive agency management tools. This makes Sketchnote an all-in-one platform, ideal for agencies looking to streamline operations and manage multiple aspects of their business from a single dashboard.
Ad Performance Management
One of the standout features of Sketchnote is its ad performance management. Unlike Sprout Social, which focuses solely on social media, Sketchnote allows agencies to track, optimize, and analyze ad campaigns across platforms like Meta Ads and Google Ads. This gives agencies deeper insights into the ROI of their advertising efforts, something that is crucial for delivering measurable results to clients.
Integrated Agency Management
Sketchnote offers built-in agency management tools, which Sprout Social lacks. This includes features like client approvals, time tracking, invoicing, and task management—all essential components for running a successful agency. By having these features in one place, agencies can reduce their reliance on multiple tools, improving efficiency and team collaboration.
Sketchnote Empowers Agencies for Success
Sketchnote is designed with agencies in mind, offering a more complete set of tools that goes beyond what Sprout Social provides. With features like ad performance management and agency management, Sketchnote helps agencies streamline their workflows, gain deeper insights, and ultimately deliver better results for their clients. It’s the ideal solution for agencies that need more than just social media management.
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Start using Sketchnote today and take advantage of a tool that truly understands agency needs.
