Sketchnote vs Trello: Choosing the Right Tool for Your Agency

Discover the key differences and find out which platform suits your needs.

Picking the perfect project management tool is like picking the right power ballad for a client pitch—it needs to energize and get the job done. Today, we're throwing Trello and Sketchnote in the ring to see which one reigns supreme for agencies. Both are amazing platforms, but they've got different strengths. And which one you choose could boil down to which platform suits your all-round need better.

Buckle up as we dive into their features and why Sketchnote might just be the secret weapon for conquering social media and ad campaigns.

A screenshot of Sketchnote's list view on a file
Go beyond project management with Sketchnote's list view



Sketchnote is a unified software platform designed to streamline social media management, ad analytics management, and agency management tools. It's an all-in-one solution that helps agencies manage their workflow, track ad performance, and maintain a strong social media presence.


Trello is a well-known project management tool that uses boards, lists, and cards to help teams organize tasks and projects. It's user-friendly and customizable, making it a popular choice for various industries, from tech startups to educational institutions.

Key Features Comparison

Project Management

Sketchnote and Trello both offer robust project management features. However, Sketchnote goes beyond basic task organization by providing specialized tools tailored for agencies, including sections for ad tracking and reports, as well as social media scheduling.

Ad Performance Management

One of Sketchnote's standout features is its ad performance management. This tool allows agencies to track, analyze, and optimize their advertising campaigns directly within the platform. Trello lacks this capability, making Sketchnote the go-to choice for agencies focused on maximizing their ad spend efficiency.

A screenshot of Sketchnote's analytics KPI page
The ad reporting feature will let you create your own KPI dashboards, allowing your agency maximum customization

Social Media Management

Sketchnote excels in social media management, providing features such as content scheduling, and analytics. These tools help agencies maintain a strong online presence and measure the effectiveness of their social media strategies. Trello, on the other hand, does not offer built-in social media management tools, requiring additional integrations and tools to achieve similar functionality.

Comparison Table

Feature Sketchnote Trello
Project Management Yes Yes
Ad Performance Management Yes No
Social Media Management Yes No
Customization Yes Yes
Collaboration Yes Yes
Reporting and Analytics Advanced reporting and analytics tools Basic reporting features
Time-tracking Inbuilt time tracking Available as an add-on

Why Sketchnote is the Superior Choice for Agencies Compared to Trello

When it comes to managing agency tasks, Sketchnote stands out as a comprehensive platform designed to meet the specific needs of agencies. While Trello is a popular project management tool, Sketchnote offers a range of features that make it the better choice for agencies looking to streamline their operations and maximize their productivity.


Sketchnote surpasses Trello by providing specialized tools tailored for agencies, including advanced project management, ad performance tracking, and social media management. This all-in-one platform is designed to handle the complexities of agency workflows, making it a superior choice for those seeking a more robust and versatile solution.

Advanced Project Management

Sketchnote offers a comprehensive project management system that goes beyond the basic boards, lists, and cards found in Trello. It includes features such as detailed time tracking, global task overview, multiple views including document and chat inside the project file itself, and detailed reporting, allowing agencies to manage their projects more effectively and gain deeper insights into their progress.

Ad Performance Management

One of the key features that sets Sketchnote apart is its built-in ad performance management tools. Agencies can track, analyze, and optimize their advertising campaigns directly within the platform, providing a seamless way to monitor ad spend and performance without the need for third-party tools.

Social Media Management

Sketchnote excels in social media management by offering content scheduling, analytics, and engagement tracking. These tools help agencies maintain a strong online presence and measure the effectiveness of their social media strategies, features that Trello lacks entirely.

A screenshot of Sketchnote's social media scheduler calendar
The social media scheduler and analytics is a game-changer in its genre

Customization Options

While both platforms offer customization, Sketchnote's features are specifically tailored to meet the unique needs of agencies. Its customizable dashboards—including drag-and-drop KPIs on ad analytics—and reports allow agencies to focus on the metrics that matter most to them, providing a more personalized experience compared to Trello's generic approach.

Enhanced Collaboration Tools

Sketchnote provides enhanced collaboration tools designed for agency use, such as chat view, file attachments, and task approval management. These features facilitate better communication and teamwork, ensuring that everyone stays on the same page throughout a project.

Detailed Reporting and Analytics

With Sketchnote, agencies have access to advanced reporting and analytics tools that provide in-depth insights into their projects, campaigns, and overall performance. This level of detail is crucial for making data-driven decisions and continuously improving agency operations.


Choosing the right tool for your agency depends on your specific needs. Trello is an excellent project management tool known for its simplicity and flexibility. However, if your agency requires comprehensive social media and ad performance management, Sketchnote stands out as the superior choice. Its specialized features are designed to help agencies optimize their workflows, track campaign success, and maintain a robust online presence, all within a single platform.

Discover how Sketchnote can elevate your agency's productivity and efficiency. Contact us today to learn more and get started with a free trial!

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